Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney.
For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt Dampney (who also happens to run his own mens fashion label called “DAMP”).
Matt’s objective was to create a strong, bold visual statement for Erin’s branding design. The stripes incorporate the initials EEF and are further representative of steps and an athletic track.